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Fundraising data are typically collected at the organization level and seldom aggregated across different types and sizes of charitable organizations. This Nonprofit Research Collaborative Summer/Early Fall 2011 report is one step in the direction to collect data about current charitable organizational practices around fundraising. The survey asked about the directions of change in giving in the first half of 2011, fundraising methods used, where organizations are investing more in fundraising, and when (or if) organizations track fundraising costs, including direct expenses and staff time. A special section of the survey asked about campaigns—including special projects, capital, endowment, or comprehensive campaigns.
More organizations saw growth (43 percent) than declines (33 percent). Combined, two‐thirds of respondents said they saw contributions increase or stay about the same as in 2009. This is an improvement over a year ago at the same time, when 46 percent reported a decline and only 54 percent saw growth or stable contributions levels. A far larger share in 2010 saw stable amounts of contributions received (24 percent versus 11 percent last year at this time). The shift between 2009 and 2010 is from "decreased" to "about the same". The results in this wave are an improvement over the November 2010 survey conducted by the Nonprofit Research Collaborative. At that time, 36 percent of responding charities reported an increase and 37 percent reported a decrease in the first nine months of 2010. This suggests that the "uptick" in giving anticipated in the last weeks of 2010 might have occurred, but nonetheless, the growth in contributions received did not match expectations for the year.
In this ninth annual survey of nonprofit organizations (charities and foundations), respondents answered questions comparing their organizations' total contributions in the first nine months of 2010 compared with the same period in 2009. Nearly the same percentage of organizations reported that giving was up as those that reported giving was down. Of the about 2,500 responses, 36 percent said giving rose and 37 percent said giving fell, while the other 26 percent reported that total giving remained the same.
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